OVERVIEW
Client
St. John's Health
Scope of work
Design visuals that communicate the hospital's large infrastructure project to employees, the public, and donors.
Outcome
The featured product was animated video with assets extrapolated out to website, social, and print media. This project is recently public with feedback and data pending.
SOLUTION - INTERACTIVE INFOGRAPHIC
An Evolving Map
Click projects to explore how the hospital will change to better serve patients and support our staff in the future.
SOLUTION - ILLUSTRATIONS
THE PROBLEM
A complicated and consequential project needing graphics to inform and engage stakeholders
I was tasked with communicating the moving pieces of a facilities update and was specifically hired for creative infographics and illustrations.
Issue 1
Visually communicating WHAT infrastructure projects are happening in a way that is clear
Issue 2
Visually communicating WHY these updates matter to people and why now
Issue 3
How to weave these pieces into a story throughout different media channels
TARGET AUDIENCE
Employees, the Public, and Donors
Employees, the public, and donors each have independent interests and concerns.
Employees
Public and Donors
ISSUE 1
WHAT infrastructure projects are happening
The hospital was undergoing multiple facilities updates. To describe the construction projects, the hospital provided me with several maps indicating the before and after states of updates. My task here was to show these transitions effectively.
ISSUE 2
WHY these projects matter and why now
Throughout conversations with the hospital it was clear that they wanted to depict the demographic changes and human impacts involved in these projects. The region was increasing in age requiring forecasting to consider what will be needed in the future. My task was to understand how to create assets that connected with these human-factor changes and impacts.
A Growing Region
As our region grows and shifts in population, so will the needs of St. John's Health. We are expanding our facilities and services to provide the best care for a growing and aging regional population.
Click the play button on the map to see how our regional population will change.
ISSUE 3
How to weave these assets in stories across channels
This is an ambitious project considering the hospital does not currently have illustration guides in their brand. Creating on-brand illustrations and interactive animations that can work across channels within their current brand system required foresight and planning.
Website
Social Media
Email Campaign
Paid Ads
YouTube
Blog
Press Release
Presentation Content
THE APPROACH
Showing structural changes along with infographics highlighing changes in demographic data provides the WHAT of the project. Illustrations of people shows the WHY. Crafting these to be on-brand, professional, and human-centered will allow a whole new avenue for illustration in the St. John's Health brand.
IDEATING
Sketching possible interactive infographics and illustrations
To start, I sketched out infographics and illustrations to envision the assets. I created a prototype website to see how assets could land in-situ and to test the interactive nature of the infographics.
Next, I explored how to make the infographics and illustrations able to move and be clickable, interactive animations.
PROTOTYPING
Creating a prototype website to demonstrate capabilities and concepts
To understand how these assets could perform and be presented, I created an interactive prototype. This would show what their webpage could look like and how a key product (animated video) would land.
