LuckyTruck
Creating a distinctive trucking brand to tell stories
OVERVIEW
Client
LuckyTruck
Scope of work
Update and refine the brand to speak to customers with a consistent voice and tone throughout their journey. Create a brand experience from the first touchpoint through to post-purchase journey.
Outcome
Our NPS scores remained positive and we were able to increase customer's tracking to our website by 15%.
THE PROBLEM
Lacking a consistent voice, look, and strong brand experience.
When I joined LuckyTruck, there was little marketing and brand management. I led brand and marketing by increasing and refining a many channels and touch points.
THE APPROACH
The brand story I created was rooted in the main assets a trucker fundamentally cares for - drivers, vehicles, and commodities. This turned into a metaphor of a line that connects these essentials along a path that they add in the platform and maintain.
