OVERVIEW
Scope of work
AllTrails is a globally-known platform for discovering, planning, and embarking on trail adventures. The company boasts over 50 million registered users in 100 countries. As the sole dedicated map-focused product designer at the company, I collaborated across scrum teams and with external data providers like OSM and Mapbox to create a consistent experience across the maps within the web and app products.
UX/UI
Improve map-based exploration
I advocated for and got buy-in to revisit core functionality to address AllTrails members' biggest pain points when it came to exploring routes on the map on mobile and web platforms. As a result of this change, mobile map adoption more than doubled, from 12% to 28%. More over, the number of mobile users saving routes from the map view increased by 15%.View details
BRAND
Support navigation and create consistent map-based controls
I advocated for and got buy-in to revisit core functionality to address AllTrails members' biggest pain points when it came to exploring routes on the map on mobile and web platforms. As a result of this change, mobile map adoption more than doubled, from 12% to 28%. More over, the number of mobile users saving routes from the map view increased by 15%.View details
UX/UI
Create a rich map base layer
I advocated for and got buy-in to revisit core functionality to address AllTrails members' biggest pain points when it came to exploring routes on the map on mobile and web platforms. As a result of this change, mobile map adoption more than doubled, from 12% to 28%. More over, the number of mobile users saving routes from the map view increased by 15%.View details
