LuckyTruck
Sauza’s launch of a new beverage product featuring desktop and mobile landing pages along with banner ads for marketing.
Design a website and banner ads that generate awareness and inspire customers to try a new beverage from Sauza.
Impact
Landing Page
Executed upon the deliverable of the landing page (measurable results not available)
45
Unique banner ad designs created for manipulation for a potential of over 200+ customized ads
My contribution
UX/UI Design
Website Design
Website Development
Prototyping
Motion Graphics
The team
1 × product manager
6 × engineers
2 × marketers
Year
2022
Problem
Sauza needed a website and banner ad creative content to compete in the market of pre-made, canned cocktails. These assets needed to get customers to try their new beverage in order to make their new beverage investment a success.
Desktop and Mobile Site
Desktop and mobile layouts were drafted and delivered with different variations. During this stage, we consulted with stakeholders to get buy-in and critique. Throughout the process, we relied on the brand vision to make the Golden Moment come to life on the site.
As the web and interaction designer on the team, I was responsible for visualizing an engaging wipe interaction on the website. I contributed to the design of the mobile and desktop site and led the design of the banner ads in various sizes.
Organizing and Delivering a Design System
We created a guide to define typography, colors, iconography, and patterns. This included annotations and notes for engineers to follow along with assets delivered in file folder.
E-Commerce Banner Ads
E-commerce banner ads were designed at different sizes to raise awareness about the product launch and get people to try and buy. A team used these banners to modify the content, cans, and designs to target specific audiences.
Conclusion
I worked and learned a lot from a great internal creative director and partnership team. The precision and focus on pixel perfect was stressed in this project. Building the banner ads in Illustrator reminded me to save often (Illustrator doesn't auto-save work) and to have a live file and expanded file. Working in After Effects is fun, but can be a beast.